Thoughts on Fund-Raising Events, Vol. 14, Issue 18

Earlier this winter the Boston Globe published a piece on "gala fatigue," the weariness faced by members of the business community at having to attend night after night of fund-raising dinners that blur into similarity. Etiquetteer, who has both planned and attended his share of fund-raisers, read it with interest, and considered what might be done to Put the Fun Back in Fund-Raising. Most fund-raising organizations planning events operate on the mistaken notion that people attend them because they want to support and learn more about their cause. Etiquetteer, perhaps cynically, would suggest that people attend them because they want to get a tax deduction for having a good time with their friends and, incidentally, support something worthy. All the speeches - the endless, endless speeches - get in the way of that good time. The growing number of "set-piece" remarks has seen the podium colonize every aspect of a dinner, from dessert (where they belong) through every course of the meal, starting with the salad. This effectively eliminates any opportunity to converse with fellow diners, and more often than not leads guests to leave the table to seek refuge among the silent auction items. Not only does this make table talk difficult for those who remain, it also creates difficulties for the waiters, whose already difficult task of nimbly weaving among tables with heavy trays becomes more complicated when having to dodge oblivious guests standing in the way and chairs that have been left out as obstacles.

Another aspect is the "rubber chicken" problem, the assumptions that chicken is the most universally accepted entrée protein, and that hotel kitchens routinely produce bland, uninspired menus. Both are untrue. Etiquetteer will never forget attending a black-tie dinner for 1,000 people several years ago at which brisket was served as the main course. Brisket. Brisket! Savory in presentation and delightful in its novelty, Etiquetteer thinks more gala committees should look beyond chicken to the unexpected. And while hotel kitchens have a bland reputation for a reason, that's mostly history. Great strides are made at every event to get guests to realize they're facing something delicious.

Of course these days too many people are too fussy about their food. While Etiquetteer certainly appreciates modern medicine - even the late Diana Vreeland acknowledged the benefits of penicillin, as other writers have pointed out - it's allowed too many people to disguise mere preferences as "allergies." Etiquetteer wants to serve them all a heaping helping of Shut Up and Eat.

It's interesting to note how, in the moment, some sort of souvenir of the evening becomes meaningful. It's not always what it is, but how it's presented that makes it stand out. At one black-tie evening, Etiquetteer noticed a run on thematic charms that had been used to tie the napkins as part of the table setting. One lady commandeered those of her dinner companions to make a necklace. One another occasion, guests were each offered a small black velvet bag with a surprise inside on leaving the dining room. Etiquetteer will confess to not being a fan of the "swag bag" at formal events - especially when they turn out to be almost all promotional literature - but admits that that's a case of Personal Preference, not Perfect Propriety.

So, what does Etiquetteer recommend?

  • In addition to a dollar goal, make creating positive memories for your guests a priority.
  • Preserve time in the evening for guests to talk to each other.
  • Halve the spoken program. Halve it. Create other ways to communicate your story. Be ruthless.
  • Reconsider the menu and serve something other than chicken.
  • Inject the unexpected. Whether it's a surprise guest, an unusual trinket, a special performance, or a big announcement for your organization, let Astonishment take a role in your evening.

Have fun, and best wishes for a successful event!

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Etiquetteer's Spring Madness of Pet Peeves is still on! Voting for Round III ends this weekend, and the champion pet peeves in each division have yet to be named. Join the fun and vote here!

"No Problem" Is a Problem, Vol. 13, Issue 41

Etiquetteer has a problem with "No problem." Especially as a response to "Thank you!" and most especially when uttered by customer service personnel. Why? Because the idea that serving a customer might create problems (even on the occasions when they do) is not something that should be communicated to the customer. When Etiquetteer thanks the waiter for serving dinner and hears "No problem!" back, Etiquetteer thinks "Well I hope not. That's your job!" A courteous, smiling "You're welcome" leaves a Much Better Impression.

The Common Core of Etiquette, Vol. 13, Issue 40

Last week Etiquetteer was pleased to speak to a group of MIT student ambassadors, and among the many questions afterward came one from a student who had read a manners manual from the late 1890s. "What of that etiquette is still relevant today?" Etiquetteer's reply could be distilled to "Consideration of others." The etiquette of calling cards, for instance, is all but irrelevant now, but it's still necessary to know how to respond to a kindness (with a Lovely Note), an invitation (with a Timely and Definite Response), and to tragedy (with a Sincere Offer of Assistance). Coincidentally, not long after this pleasant interchange, Etiquetteer stumbled upon Emily Post's chapter on "The Fundamentals of Good Behavior" from her 1922 edition of Etiquette. The core values of this document - Financial Honor, Consistency in Behavior, and above all Discretion - should remain guides for all of us. Rereading it, Etiquetteer was by turns relieved, alarmed, and saddened by how far we've come as a civilization since 1922.

For instance, "A gentleman never takes advantage of a woman in a business dealing . . . " does not take into account the exponential rise of women in business, nor their considerable abilities, like many male counterparts, to seize the advantage when offered. In other words, while Chivalry may have retired from the board room, the merger of Gender Equity and Mutual Respect is supposed to have taken its place.

In these days of social media and the sometimes aggressive assembly of "connections," it is worth revisiting Mrs. Post's injunction "The born gentleman avoids the mention of names exactly as he avoids the mention of what things cost; both are an abomination to his soul." That Mr. Dimmick Who Thinks He Knows So Much should probably stop tagging so many people in social media status updates . . .

Mrs. Post writes "A man is a cad who tells anyone, no matter who, what his wife told him in confidence, or describes what she looks like in her bedroom. To impart details of her beauty is scarcely better than to publish her blemishes; to do either is unspeakable." Nowadays, alas! This sentence could be rewritten "A man is a cad who takes advantage of a lady by creating revenge porn with her nude images and ruining her reputation."

Another area where Mrs. Post gets it right and we frequently don't is in the way we treat service personnel. "When you see a woman in silks and sables and diamonds speak to a little errand girl or a footman or a scullery maid as though they were the dirt under her feet, you may be sure of one thing; she hasn’t come a very long way from the ground herself." And as Etiquetteer pointed out earlier in a column on restaurant tipping, Americans are known to treat service personnel poorly. Etiquetteer is still angered and heartbroken by the stories from waiters and waitresses in Sundays Are the Worst, and needs this Bad Behavior to stop.

Thinking about what makes Perfectly Proper Conversation, Mrs. Post admonished "Notwithstanding the advertisements in the most dignified magazines, a discussion of underwear and toilet articles and their merit or their use, is unpleasant in polite conversation." Think of nowadays, when Reference to Bodily Function is bandied about so casually! Etiquetteer does not need to know why you're going to the restroom. The only Perfectly Proper reason would be to wash your hands. (And you'd better, too, whatever else you're doing in there that you shouldn't be talking about.)

On the other hand, it's important to remember that etiquette books get written, and etiquette advisors like Etiquetteer have vocations, because people have always, and will always, behave thoughtlessly and without a care for how their actions affect others. The common core of Mrs. Post's guidelines is awareness of the impact our behavior has on other people. That remains even truer today, when fewer people have been taught consideration for others from the beginning.

How Not to Tip, Vol. 13, Issue 36

First of all, Etiquetteer is writing about restaurant tipping only, and not the myriad of other service industries in which tipping is conducted. Let's establish that Etiquetteer has never been a fan of tipping. It is, however, the prevailing system in the restaurant industry, and regardless of how widely it's disliked, it isn't going away anytime soon. This means adapting to the prevailing tipping system of 15-20% of the total bill, depending on who you talk to. (Etiquetteer says 15%; other writers, and almost all restaurant server blogs, say 20%.) This also means tipping on the full amount of the bill if you are using a discount, coupon, or gift card. It is considered a kindness, when paying by credit card, to tip in cash so that the staff don't have to claim it separately when their shifts are over.

Bad service is the most legitimate reason not to tip fully, or not to tip at all. Etiquetteer encourages you not to be petty over brief delays in service - well, really, Etiquetteer encourages you not to be petty. Now if a waiter forgets an entire order for a member of your party (and this has happened to Etiquetteer), if a waiter spills a strawberry margarita on your head, etc., then you have sufficient grounds. Etiquetteer acknowledges that bad service happens, and that there are waiters and waitresses (Etiquetteer dislikes the term "server," but recognizes that that is an individual choice) who consistently perform poorly. Before tipping less than the standard percentage, consider also the circumstances. If the restaurant is full to bursting (think New York Saturday nights before the theatre, or Sunday anywhere after church - see below), delays in service are understandable; allowances must be made.

Quite possibly the worst, and certainly the most offensive, excuse not to leave a tip is proselytizing. Recently Etiquetteer discovered Sundays Are the Worst, a heart-breaking and angering blog about how poorly a segment of those who profess Christianity treat those who serve them. Pastor Chad Roberts and his congregation have created what might be the most innovative way ever to minister to a community in need; read how it came about here. Etiquetteer could spit tacks at some of the behavior exhibited - so much so that readers will have to peruse for themselves rather than read examples here. The Word of God may feed the soul, but it doesn't sustain our bodies as well as those who leave tracts instead of tips might light to think.

It's also worth pointing out that in a nation in which All Are Created Equal, it ill becomes anyone of any religion to behave as though they are "better" than anyone serving them. This doesn't mean that we all have become Best Friends Forever with those serving us, but it does mean acknowledging our Common Humanity.

Dining in Public, Vol. 12, Issue 4

From Etiquetteer's Facebook page comes this query: Dear Etiquetteer:

Last night my family, including my husband's parents and sister (who were visiting from out of state) had the pleasure of attending dinner service on the Napa Valley Wine Train. All the lady seated behind my sister-in-law could do was complain, loudly. We didn't allow her to ruin our good time, but felt trapped! As did the lovely couple seated across from the bitter bitter woman. Unfortunately, I couldn't think of the right way to handle the situation and would like never to find myself lacking the Perfectly Proper way to handle the very uncomfortable situation she was causing. How would you recommend handling this situation, should it present itself during another evening?

Dear Entrained and Entrapped:

Etiquetteer's guiding precept has always been that No One Cares How You Feel or What You Want. Etiquetteer thinks it's a pity this Dining Virago was not so educated. One wonders why such people ever leave home, since they are so clearly unhappy away from it. Etiquetteer's beloved Ellen Maury Slayden joined her Congressman husband on an official delegation to Mexico in 1910. Commenting on one Senator and his wife, she wrote "I wonder why they come on a trip like this, all made up of scenery and adventure, when they could get so much better pie and cereal at home."*

You and your family, however, were clearly brought up on the maxim "Don't borrow trouble," for which Etiquetteer commends you. Because let's face it, in Real Life, confrontations such as these are always messier than they are in TV sitcoms. For instance, had you leaned over and asked "Excuse me, I hate to interrupt your diatribe, but did you happen to bring any earplugs we could borrow?" you would not have been saved by a commercial break. The Fantasy of the One-Line Putdown That Works is just that, a fantasy.

The first and best recourse is to speak (quietly) to the waiter or the manager and ask if anything can be done. It's in their best interest to be sure that all their diners are enjoying themselves, not only the Dining Virago but also you and your party. They can take what action they feel is necessary to get her to pipe down, whether it's a complimentary dessert, picking up her entire check, or promising her that she'll never have the chance to complain about their service again after she's banned from returning.

Etiquetteer thinks you and your family might have put a more positive spin on the situation by sending a bottle of wine to "the lovely couple seated across from the bitter bitter woman," creating a secret community able to smile over a special bond: Endurance. Etiquetteer can just see you all toasting each other silently across the aisle while the Dining Virago obliviously keeps on ranting.

Etiquetteer wishes you and your family well on future dining excursions!

Have you had a difficult experience dining out? Etiquetteer would love to accept your queries at <queries _at_ etiquetteer dot com>.

*It should surprise no one that Etiquetteer is quoting from Washington Wife: Journal of Ellen Maury Slayden from 1897 - 1919.

Restaurant Closing Times, Vol. 12, Issue 3

Dear Etiquetteer: How long prior to a food establishment’s posted closing time is a reasonable minimum to expect to be able to arrive?  For instance, if the closing time is 9:30 pm, should one feel comfortable arriving at 9:15, expecting to be seated and served?  Then how long after that posted closing time is acceptable time to linger?

Is there any difference in the etiquette based on the type of establishment?  Fine dining will likely be a time consuming affair with many courses.  Casual dining establishments will likely have a shorter turnover time, but still involve seated service. Counter service places like coffee shops, have a percentage of patrons who sit and enjoy their purchases and their books/papers/homework/web-surfing/chatting with friends, while others purchase and go.  Do these difference in service styles make a difference to the way in which a patron should observe the posted closing time, and the service they should expect to receive?

Thanks much for your thoughts on the matter.

Dear Hastened:

Your query made Etiquetteer wonder if you still have a bruise on your coccyx from the doorknob hitting you on the way out.

Two competing considerations work against each other here: consideration for diners to be able to enjoy their meal, and consideration for the staff who cannot finish their work (closing the restaurant) and go home until all diners have left the restaurant. Etiquetteer believes that any diner who finds the door to a restaurant open should be able to expect a restaurant's full service. But diners arriving at such a time that they can expect still to be dining after closing time show courtesy to the staff by ordering decisively and not dawdling over coffee or paying the bill. Restaurateurs eager not to pay staff overtime would do well to lock the door against late arrivals, opening it only to allow departing patrons to exit.

You are correct that how this is handled is guided by the style of service provided, although courtesy is the common thread among each. White-tablecloth restaurants with extensive wine lists can't really expect to rush patrons through a dinner that extends well past closing time. They can manage this by not accepting reservations, or walk-in diners, after a certain time. For instance, if a restaurant's posted closing time is 11:00 PM, they can decline to accept reservations after 10:00 PM. Casual restaurants should do the same, but may also emphasize closing time when greeting late arrivals ("We're closing in ten minutes.") Sometimes restaurants make it clear that service is reduced before closing; Etiquetteer knows one popular pub that makes it clear on the menu "Only pizza after 10:00 PM." In a coffee shop or diner, Etiquetteer sees no discourtesy in a general announcement made by the manager "Ladies and gentlemen, we'll be closing in ten minutes." Young Etiquetteer briefly worked for a Popular Doughnut Chain many years ago, and for the closing shift this announcement might have been made individually.

Not long ago Etiquetteer joined a party of five arriving at a popular Chinese restaurant five minutes before its closing time. To its credit, the party was ready to order almost as soon as it was seated. But conversation  captured the enthusiasm of the party more than the excellent cuisine. The staff, not eager to stay later than necessary after a long day, made a point by beginning closing the dining room about 15 minutes after dinner had been served. They stacked chairs at other tables and brought out the vacuum cleaner, beginning closest to Etiquetteer's table. Given that the total bill for a party of five, including tip, would not have reached three figures, Etiquetteer can't fault the staff . . . but would have wished for five more minutes of vacuum-free dining.

Speaking of not dawdling over paying the bill, Etiquetteer was both interested and dismayed to read this article about restaurant technology. Etiquetteer does not like to think such applications are necessary because public education should at least provide enough knowledge of math to manage splitting a restaurant check, and because Etiquetteer finds that the longer a party parses a check, the less joyously the occasion is remembered.

Etiquetteer would absolutely love to hear your own queries about Perfect Propriety! Please send them to queries_at_etiquetteer.com.

Seven Actions for Perfect Propriety in Public Life in the New Year, Vol. 12, Issue 2

Here we are, embarked on a New Year, and Etiquetteer is working hard to maintain a Feeling of Hope for increasing Perfect Propriety. Etiquetteer has identified seven areas -- some simple, some quixotic -- where action should be taken. At once. 1. Homeowner associations (HOAs) need to write exceptions into their governing documents allowing homeowners to display the American flag on or from their properties without being fined or censured. Every year an HOA makes the news when it sues or fines a homeowner who displays an American flag on his or her property against the HOA rules about decorations and displays. These stories are even more poignant when the flag is tattered or in otherwise less-than-perfect condition, usually because of its association with a family member who died in service to this nation. If you live in an HOA, take the initiative now to modify your bylaws to permit display of the American flag on one's property.

2. Anyone who has charge of an escalator, whether it's in a shopping mall, transportation hub, government or office building, or any other public place, needs to be sure that every rider knows that standing is on the right, and passing is on the left. This can be achieved with signage or a painted line down the center.

3. Retailers need to stop colonizing private life and pandering to our baser instincts by scheduling outrageous sales events on holidays - and we need to stop letting them do it by buying into this manufactured "excitement." Etiquetteer was outraged that some retailers actually scheduled some sales to begin on Thanksgiving Day Itself, and appalled viewing some of the video footage of the Black Friday mélee. Etiquetteer has extreme difficulty reconciling this with the True Spirit of Christmas. If it was up to Etiquetteer -- which, of course, it ought to be -- Black Friday sales would not be allowed to begin until 10:00 AM on Friday. Even if the retailers don't, Etiquetteer wants you to make the commitment to refrain from shopping on holidays.

4. Unfortunately, Western civilization has reached such a low level of sloth, selfishness, or contempt that more and more people don't care about being properly dressed in public. Indeed, many don't even know what proper dress is. With great reluctance, Etiquetteer must endorse the use of instructional signage, such as "No Visible Undergarments" and "No Sleepwear" so that standards can be reinforced.

5. Theatres and concert halls need to enforce more vigorously the rule not to use recording devices of any kind (cameras, recorders, smartphones, etc.) during concerts. Anyone who has ever had their view of a performance blocked by rows of upraised arms with iPhones will appreciate this. Etiquetteer believes that violators should be evicted, which means that ushers will need to be more vigilant and prowl the aisles during performances more often. (It is interesting to muse on how differently Woodstock might have affected Western culture if everyone there had had a smartphone or videocamera. Etiquetteer is mighty relieved they didn't.)

6. The battle between drivers, cyclists, and pedestrians must stop. To quote Stu Ackerman, "There is only 'we.' 'Them' is a hallucination born of fear." Everyone has the same goal: to get wherever they're going as quickly as possible. Etiquetteer would like them to get there as safely as possible, too. And this means being aware of one's own situation and of other travelers around one. For pedestrians, it means looking left, right, and left again before walking across the street -- and only at intersections. For drivers, it means knowing where one is going before getting in the car and relying on an often-faulty GPS. For cyclists, it means awareness that both pedestrians and drivers, through no fault of their own, will have to cross the bike lane. For all it means putting away one's electronic devices so that one can travel with full concentration and without distraction! Etiquetteer's heart has leapt into his mouth more than once seeing a pedestrian blithely walk into an intersection while staring intently at a smartphone screen, or a driver making a sharp left turn with one hand on the wheel and cellphone held to the ear. In summary, no one group of travelers is evil, as many would like to think. Rather, there are impatient and inattentive travelers in each group. Etiquetteer urges you to represent the best aspects of your particular Mode of Travel.

7. If parents are not going to enforce Perfect Propriety in their children when dining out, restaurants are going to start having to do it for them by either asking them to leave, being sure they know not to come back until the children can behave, or banning children altogether. While hastily acknowledging the very many good and attentive parents who understand and train their children well, Etiquetteer must note that the legions of oblivious and ineffective parents make dining out difficult for everyone.* The stories from waiters and waitresses (one need only search the Web) can curl one's hair.

And that, as they say, is that. Etiquetteer welcomes your Perfectly Proper queries resulting from these recommendations at queries_at_etiquetteer_dot_com.

*It's worth noting, too, that every time Etiquetteer sees a news story about Chuck E. Cheese, it's because grownups started a brawl there.

Tipping, Vol. 7, Issue 11

Dear Etiquetteer:

I went to a concert last night at [Insert Name of Popular New England Concert Hall Here] and tipped my usherette $2. She seemed very surprised. Is tipping ushers/usherettes at concerts or at the opera still appropriate? Thank you.Dear Tippety Tip Tip:Etiquetteer believes the custom of tipping an usher for showing one to one’s seat did not cross the Atlantic from Europe to the New World. While Etiquetteer has never known this to take place in the United States, reference has been made to it on the “other side,” particularly Paris. Etiquetteer’s beloved Cornelia Otis Skinner writes about the “harpies” or “vultures” she had to tip at the Comédie Française during the 1920s in her delicious memoir Our Hearts Were Young and Gay. (While for decades ushering in the United States was a profession only for men, in France it seems to have fallen exclusively into the province of women.) And in the 1936 film version of Camille, sharp-eyed viewers will notice the resigned shrug of the lady usher when handed an inadequate tip by the Baron de Varville. So if you’re left of the Atlantic, by all means tip your attendant. And if on the right, keep your two dollars handy for the coat check.Lawsuits related to tipping have made the news quite a bit in 2008 already. Starbucks lost a class-action lawsuit by baristas who had to share their tips with shift supervisors. American Airlines lost another class-action lawsuit brought by skycaps who were deprived of significant income when the airline began charging $2.00 to check a bag curbside, but didn’t explain that it wasn’t a tip. Unfortunately for the skycaps, American Airlines has now posted signs at Logan Airport, Boston, that tipping is prohibited.Etiquetteer deplores tipping anyway, but is disgusted by management “skimming” tips from employees who are often underpaid. As long as tipping has to be part of the American economy, it might at least be transacted honestly. And related to that, Etiquetteer was surprised to hear from waiters and waitresses how often they have to claim tips given on credit cards, and how often tips are “pooled:” shared equally among all waiters and waitresses on a shift, whether they’re any good or not. If you want to be sure that a superior waiter or waitress is completely tipped, please tip in cash.

Restaurant Etiquette, Vol. 6, Issue 28

Dear Etiquetteer:

Recently, a friend and I went to dinner at a Cape Cod restaurant where we both summer. Normally, their service is quite good. This night, they seated us immediately, handed us menus – which we perused then closed in anticipation of service – and then promptly forgot us. No water, no bread, no announcement of specials, no indication of who our server was, nothing. We tried to get their attention, to no avail. Others came in after us, were seated, given water, told specials, etc. Finally, we simply left our menus on the table, got up, and left. No one stopped us or even seemed to notice. But it still felt rude to me to be doing so. Was our behavior not Perfectly Proper? Should we have done something else?

Dear Dining:

Your question mystifies Etiquetteer. How is it rude to leave a restaurant where the staff forgot about you as soon as you arrived? While accidents do happen, few are as frustrating as waiters forgetting about your existence, especially when one’s arrival at the theatre could be compromised by slow service. Etiquetteer could not possibly fault your behavior. You could even have told the manager, politely but very firmly, why you were leaving without losing your Perfect Propriety.

Etiquetteer remembers all too vividly standing at the hosts’s station of a popular local diner at Sunday brunch a few years ago. A Gentleman of a Race Other Than the Host’s, approached on his way out and told the host he’d been waiting over 20 minutes for any service and decided "Maybe that has to do with my [Insert Racial Identity Here]." The host tried to persuade the gentleman to remain for better service, but the gentleman, wisely, chose to leave anyway. Etiquetteer can only fault him for making Race part of the issue.

While there are many tipping deadbeats out there who fail inexcusably to acknowledge good service appropriately, there are also a number of super-entitled waiters and waitresses who feel the world owes them a 20% tip just for showing up. On another occasion, some 20 years ago, Etiquetteer and two friends ducked into a downtown Thai restaurant for what turned out to be a long dinner. We waited 15 minutes for the menus, 20 minutes for the waitress to take our order and practically an Ice Age for dinner, which was served without the white rice that had been ordered. Thoroughly tired out by this experience, Etiquetteer and his companions decided not to leave a tip. Before we had walked 20 feet from the restaurant the manager had pursued us out the door to ask why we hadn’t left a tip! Etiquetteer made quite certain he knew about every defect in the service after that.

Dear Etiquetteer:

I was taught from the very beginning that you never ever put silverware you’ve used on the tablecloth or the table. More and more, however, I’ve noticed that some restaurants just provide silverware for one course. A friend and I were kind of annoyed by this when we went out recently. After we finished our salads I put my utensils on my plate, only to have the waiter put them on the table before clearing. My friend had not used his knife in the first course and tried to balance his fork on top of it to keep it from touching the table, but didn’t succeed. Why do restaurants do this? Is it OK to ask for more silverware?

Dear Forked:

To his chagrin, Etiquetteer has noticed this behavior and doesn’t like it one bit. Etiquetteer has seen this in, shall we say, pubs and restaurants devoted to "casual dining." But just because dining is "casual" doesn’t mean it should be careless. With a Sincere Smile, and not forgetting to say "please," ask for clean utensils as soon as you see your waiter begin to remove them from the table. In the emergency absence of any place to put your utensils, Etiquetteer can only suggest using your napkin (usually a paper one in such establishments) until your waiter brings you a breadplate.

Finally, Etiquetteer would like to congratulate Francesca and Tobias Bazarnick on their marriage, now officially solemnized on two continents, and lift a glass to wish them long life and happiness together. Per cent'anni, amici!

Etiquetteer cordially invites you to join the notify list if you would like to know as soon as new columns are posted. Join by sending e-mail to notify <at> etiquetteer.com.